THE STORY OF GENNY™
THE EVOLUTION OF A DREAM
Genny™ is the brainchild of Paolo Badano, an entrepreneur who has been living with his wheelchair for more than 20 years due to a trivial car accident.
As a result of the event, Paul has tried over the years to improve his daily mobility, but has not found anything that would take him out of the traditional patterns.
Not only did the four-wheeled chair appear limiting and often aesthetically questionable, but it also had distinctly obsolete technology.
It wasn't until 2009 that his attention was enraptured by the Segway PT, a self-balancing vehicle equipped with only two wheels, designed by Dean Kamen and produced by Segway Inc.
Segway being a device that requires an upright position on the part of its user, Paul's idea was to make this technology usable to the "seated people" (a definition Paul often uses to define mobility disability) as well.
Genny™, besides being functional, is also beautiful to look at. One of the goals that Paul has set himself since the beginning of his "adventure" has been to bring forward with this idea a totally new and ambitious concept: the association of the word "Design" with "Disability."
The Design of Genny™ is aimed at shifting the attention of the interlocutor from the problem of limited mobility to the "magic" related to the means the person is using. Together with autonomy, this new key may prove to be crucial in the complicated road to disability integration.